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Page updated 12/01/03

TGHA Update 11/28/03

Home Games 11/29-30:
Saturday 11/29 at 12:45 p.m. at Cass      14Us vs. Oswego 14U
Saturday 11/29 at 5:15 p.m. at Cass        19Us vs. Rochester 16U

Silver Stick Next Weekend!
Everybody in TGHA is encouraged to sign up to help with hosting the Silver Stick Tournament Dec. 5-7 at The RINK.  See the schedule of games for the four Shooting Stars teams on the web site: www.ithacagirlshockey.com and check your calendar to see when you can spectate or help with tournament jobs (information desk, chuck-a-puck game, scorekeepers, timekeepers, penalty box doors).  If you can help and are part of House or Initiation, see Matt Ulinski; Recreation girls ask Janice or contact Tournament Chair Rosie Mayer at 257-2621, silicianos@aol.com.

Scroll down for info on Coaches vs. Cancer Event December 2!

TGHA Coach, Mom and Player with the Furies Michelle Mogil sent this link to the special web site for "Relax It's Just a Game" video, audio and print ads as well as other links related to Hockey Canada's parent education campaign:

http://www.hockeycanada.ca/e/develop/parentprograms/2003-04/index.html

November13, 2003

 

“Relax, It’s Just a Game” PSA campaign across North AmericaTORONTO / NEW YORK, NY – Hockey Canada is launching a new series of public service announcements (PSAs) for the 2003-2004 season, to promote hockey as a fun game for kids, and to raise awareness of the pressures that some adults (coaches, parents and fans) put on young hockey players and officials.

Rivals on the ice, Hockey Canada and USA Hockey, have partnered off the ice during ‘Hockey Canada Week’ (Nov. 8-15), to launch this new series of integrated public service announcements as a continuance of the “Relax, it’s just a game” program.

The first ‘Relax, it’s just a game’ campaign was launched in November 2002 by Hockey Canada and Palmer Jarvis DDB, the Canadian agency that created the PSAs. USA Hockey came on board in the spring of 2003 to partner with Hockey Canada in promoting the campaign south of the border and has become involved in the production and execution of the PSAs across North America for this season.

Both sport bodies are rolling out the new campaign with the shared goal of reminding adults that hockey is a game, played by kids for fun, and to make adults aware of the effect that negative behaviour can have on the sport.

During the 2002-2003 season, the ‘Relax, it’s just a game’ campaign humourously utilized role reversal between parents and children to raise awareness about this serious issue. This season’s campaign, with the tag line, “If it’s wrong here, what makes it right at the rink? Relax. It’s just a game”, uses humour to show how inappropriate some adults sound when they pressure their children at play.

The 2003-2004 public service campaign, available in English and French, encompasses TV, radio and print, and can be viewed at www.hockeycanada.ca.

“The PSAs are a reminder for all adults, including coaches, parents and fans, that we sometimes place undue pressure on minor hockey players and officials involved in hockey who are there to have fun in arenas across North America,” explains Bob Nicholson, President, Hockey Canada. “We are pleased with the positive response we have received from those involved in all levels of the game. It is our intent to use the PSAs to heighten the level of awareness about the issue, while at the same time, reinforcing this message with effective programs at the local level, such as the Chevrolet Safe and Fun Hockey Program.”

“On behalf of Hockey Canada’s Board of Directors we are very proud to be working with USA Hockey to assist with the game of hockey at the grass roots level,” said Allan Matthews, Chair of the Board for Hockey Canada. “Together, we are partnering to take a leadership role in supporting players and officials to have a positive experience while keeping the game in perspective for coaches, parents and fans.”

Last season, media outlets all across North America aired the PSAs on TV, radio and in print, including national TV networks and newspapers in Canada and the USA. NHL, AHL and CHL arena jumbotrons, web sites and minor hockey association magazines and newsletters also utilized the PSAs. Hockey Canada and USA Hockey are expecting that media outlets will once again step forward to lend their support to enhance and promote the fun aspects of hockey.

“The support we received for last season’s ‘Relax, it’s just a game’ campaign from the minor hockey associations, participants and our membership all across Canada was extremely positive, “ said Nicholson. “We are encouraging media outlets across our country to again assist us by running these PSAs on TV, radio and in newspapers across Canada during the 2003-2004 season.”

Last year’s campaign has won or been nominated for 30 awards, including a prestigious ‘Silver Lion’ at the Cannes International Advertising Festival. In early October, the effectiveness of the campaign was recognized when Hockey Canada was named winner of the Innovator Award for the best government campaign.
As the campaign kicks off, Canadians from coast to coast including athletes, parents and business leaders have expressed their support for the project.

“The ads are outstanding, and I feel that they get the point across that some adults involved in minor hockey need to just relax, and let the kids be kids and have fun playing the game,” said Lanny McDonald, Hockey Hall of Famer, minor hockey parent and coach.

In addition to the promotion and distribution of the new PSAs, Hockey Canada, through the Chevrolet Safe and Fun Hockey Program, has a ‘Parent Approach’ seminar kit available free of charge to any Minor Hockey Association in Canada. For the 2003-2004 season, each Minor Hockey Association in Canada has the opportunity to conduct its own parent clinic. Any minor hockey association in Canada can do this by obtaining their own Chevrolet Safe & Fun Hockey “Parent’s Approach” seminar kit from their Branch Office, Hockey Canada or directly from Chevrolet.

This kit comes with a Chevrolet Safe & Fun Hockey parent video, presentation overheads, and Chevrolet Safe & Fun Hockey “Parent’s Approach” manuals for each of the parents participating in the seminar. For more information, and to obtain a kit free of charge visit www.hockeycanada.ca .

Relax, it’s just a game was created jointly by Hockey Canada, USA Hockey and the hockey parents and fans at PJ DDB who supported this campaign with their time and resources.

To download the print ads for inclusion in newspapers, magazines, newsletters or other printed materials, visit www.hockeycanada.ca.

About Hockey Canada

Hockey Canada (www.hockeycanada.ca), is the sole governing body for hockey in Canada, for all of minor hockey and the international men’s and women’s teams and programs. Hockey Canada links players, coaches, officials, volunteers, administrators and others involved in local hockey across Canada to all provincial, national and international hockey bodies. Hockey Canada oversees the management of hockey programming in Canada from entry level to international competitions such as World Championships and the Winter Olympic Games. Hockey Canada strives to an improved delivery system for hockey development programs throughout Canada with the support of the 13 Branches and regional Centres of Excellence in Vancouver, Calgary, Montreal and Saint John.

About Palmer Jarvis DDB: Better Ideas. Better Results

Palmer Jarvis DDB (www.pjddb.com) is Canada’s top creative communications agency. Recognized for breakthrough, award-winning work that generates significant results for clients, PJ DDB has been voted the #1 agency in Canada by clients and industry peers for the past two years in Marketing Magazine’s Scouting Report. Marketing Magazine, Strategy, and the National Post have also named PJ DDB Agency of the Year six times in the past eight years. With offices in Vancouver, Toronto and Edmonton, the agency’s integrated services include public relations; market and social research; database marketing; graphic design; corporate identity; sales promotion; event marketing and sponsorship; new media/interactive services;

The Charity Basketball Event of the Season:
Cornell University & Ithaca College
An American Cancer Society Coaches vs. Cancer Event

Ithaca, New York…Don't miss the charity basketball event of the season! On Tuesday, December 2 at 7 pm, Cornell University and Ithaca College will battle it out once again in a charity basketball game at Cornell University's Bartels Hall.  Tickets are $5 each for the general public, $4 for Cornell University and Ithaca College staff, $2 for kids and seniors and free admission for students with IDs from CU and IC.  Last year, over 1,000 people attended the event raising over $1,000 for the American Cancer Society. 

You won't want to miss the half-time competitions between students from Cornell University and Ithaca College - students can sign up to participate on the night of the event.  All proceeds from Coaches vs. Cancer events benefit the American Cancer Society's four-pronged program of cancer research, education, advocacy and services.

There will be a pre-event Dessert Reception with the Cornell Basketball Rebounders and Friends of Ithaca College from 6-7 p.m. in a private suite overlooking the basketball court in Bartels Hall.  The cost of the reception is $7, and if you wish to attend, please RSVP to Tom Sanford at 607-256-4547.

"Coaches vs. Cancer is an instrumental part of the American Cancer Society's effort of supplying lifesaving information to help reach our goal of finding the ultimate answer - a cure for all cancers," said Jim Boeheim, National Chairman of the Coaches vs. Cancer Council of the American Cancer Society and Syracuse University Head Basketball Coach. 

Coaches vs. Cancer is a partnership begun in 1993 by the American Cancer Society (ACS) and the National Association of Basketball Coaches (NABC). Since its inception, Coaches vs. Cancer has united over 500 NABC member coaches who have helped raise over $15 million nationwide for the American Cancer Society. 

For tickets to the Cornell University vs. Ithaca College basketball game, contact Cornell University's ticket office at 607-254-BEAR or online at CornellBigRed.com.  Tickets are also being sold at the Ithaca College Campus Center and Cornell University's Willard Straight Hall. For additional information, contact June Losurdo, American Cancer Society community executive at 607-227-2276.


The American Cancer Society is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives and diminishing suffering from cancer, through research, education, advocacy and service.  For more information about prostate cancer, the Man to Man program in your area, or other cancer information, call the American Cancer Society at 1-800-ACS-2345 or visit our website at www.cancer.org.

# # #



Nadine Baker, Director of Media Relations
American Cancer Society
Phone 315.437.7026  x 114
Fax 315.437.3561
Cell 315.382.7767
Email nadine.baker@cancer.org
www.cancer.org;  800.ACS.2345
 

Mary
Mary Grainger
421 Highland Road
Ithaca, NY 14850
607-257-3268 phone
607-257-0483 fax
mmgithaca@aol.com
 

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